flip & tumble: reusable bags

Flip & Tumble was founded by Hetal Jariwala and Eva Bauer, designers who met while attending Stanford’s graduate Product Design program. Both were trying to make the switch to reusable bags, but were struggling to bring their bags with them when they shopped. “Often shopping trips were unexpected, or we simply just forgot. As we started talking to people, we learned we weren’t alone. Lots of people owned reusable bags, but those bags often weren’t getting used. It was just too easy to forget.”
“We wanted to develop the perfect one bag that you could keep with you all the time. The ideal bag had to be compact and work for grocery shopping, but we also wanted it to work for other places, such as a nice restaurant, or a day at the museum.”

With market research, they found that most bags were geared to just grocery shopping, and were cumbersome to compact. Using ripstop nylon was a no-brainer, it had the perfect combination of strength and compactability the stuffsack is made from a stretchable material so one can easily cram alarge bag back into a compact form.

Their final product, titled the 24-7 bag, sells online for $15 through their website. Over its lifetime, each 24-7 bag can easily spare the earth from over 1,000 disposable plastic bags.

Personally, I like the dual color tones of each bag!!